Hi I’m J.B. with Marketing 360 and we help small businesses grow with our marketing and design, talent technology through our number one marketing platform, Marketing 360. We call marketing and design MAD. We love MAD and hopefully these videos will help you fall in love with MAD too. So make sure to follow us to learn tips, tricks, and strategies to grow your business and fuel your brand. So before we jump in to the 10 tips, I want you to think about this. Think about your keywords, your top keywords. Do some keyword research. Really come up with your golden keywords. The keywords that are gonna drive you the most business.
The keywords that you would really desire to be on page one of Google for when people search. Really document that out and get that organized. And then your gonna wanna put a process in place to build a specific page for each of those keywords and optimize that page so that that page ranks for those keywords. So think about that thought process before we jump in to these 10 tips cause these 10 tips are gonna be relevant to a single keyword and a single page.
So why is all of this important? Well every time you rank on the page one of Google for a particular page, think of that as an employee that’s working for you, 24/7, everyday getting you traffic and sales to your website. So the more little employees you can have out there working for you, the better, right? So you’re gonna wanna rank for multiple keywords, the best keywords that most people are going to. The busiest streets in town basically in the digital world is ranking on the first page of Google for your top keywords. So you wanna get pages to rank there, treating these like little employees working for you 24/7 with the best sales pitch and they never call in sick. And so how do you do that? Well in these 10 tips, we’re gonna jump right in. Tip number 1 is once you determine which keyword you want to rank for, you’re gonna wanna build a landing page for it and if you already have a landing page, great.
If you don’t, you’re gonna wanna build one and where you start with that is determining what the URL would be, which is the web address. You’re gonna wanna make sure that that keyword exactly written is in your URL. So when you build your page and you create your URL, include the keyword. Tip number two, whenever you create a page, you have to give it a title.
Make sure the title tag for that particular page has that exact keyword in it and that that keyword is that first word in the title tag. Words that are in front of the title tag get a little more weight with regards to how Google looks at the page. So putting it first is gonna be more impactful and make sure that you include it. Tip three, make sure that that keyword is in the first heading on your page. So you’re H1 heading is what Google sees it in terms of how your page is coded. That first heading on the page, you’re gonna wanna make sure that exact keyword is in it.
Tip number four, you’re gonna wanna make sure you have a lot of very valuable content on your landing page. And you’re gonna wanna make sure that that keyword is in that content at least one time. You’re not gonna wanna exceed it more than one percent of the overall content. So don’t get spammy, don’t try to jam it in there. Really when you’re writing your content, just write freely. Write for the user and the readability of the page so that it’s good, it’s smooth, it’s written well. Don’t really bother with trying to jam the keyword in.
That’s actually only gonna hurt you. You’re gonna wanna write for readability. And also, make sure the page is beautified, it looks good, it has images, videos, those sorts of things on the page. The more content the better. If you can get 2,000 words or more on the page, this is gonna be stronger in Google’s eyes. But don’t just build out content for the sake of building out content. Make sure it’s very valuable, this is good information for the user when they come to the site and they’re looking for information about that particular keyword and knowledge around that keyword. You’re gonna wanna provide that. So provide as much as you can but as most valuably as you can. Tip five, treat the top half of the landing page like a landing page. So make sure it’s not a title wave of content.
Make sure it looks good, feels good, it’s built for convertibility. So clear call to actions that are relevant to the page are important. Make sure you create a clear call to action that’s relevant to that keyword so when users come there, they take the next step which is ultimately what you want which is one step closer to being a customer. Tip six, if possible, include a educational video on the page. So if you can provide more content via a video, provide that on the page include your video. This is gonna drive more value, it’s gonna make the page more valuable in Google’s eyes and therefore rank you higher. Tip seven is to add fresh and unique content to the page overtime. Don’t just create it, set it and forget it. Google sees that as a page that’s getting older and just assumes it’s becoming less relevant the older it gets. So make sure you go back to the page every now and again maybe once a month, once every couple months and make a few changes, a few updates if you have things that have changed over time and maybe the content can be re-worked a little bit, do that.
If you can include more tips on the page, maybe at the bottom every now and again, do that. Also, one other idea if you have a blog that has a category page that talks about this particular topic or keyword, you can pull those recent posts in dynamically to the page. That way whenever Google crawls the page, its sees there’s some kind of update or newer content on the page and therefore assumes that it’s up to date and relevant so you’re gonna rank higher.
Tip eight is to build in a nice site architecture. So what that means is if you think of your main keyword and your main landing page you’ve built for it and you’re optimizing for as a plant, if you think of other supporting pages as root systems for that plant, it’s gonna make that plant healthier and stronger and grow faster in Google search results. So what does that mean? It basically means if you have other pages on your site if you have blog posts and other things that support that keyword, go to those pages and add links back to that main page.
Treat that main page like the Mother hub, like the main site, the main destination place of which there’s other pages that have similar and supporting content that link to it. This is basically telling Google, “Hey, this is the main page and there’s a lot of pages pointing to this page,” which are almost like the votes. And the more votes you have to that page, the higher it’s gonna rank. This also goes for offsite stuff like your social media sites or other relevant sites if you can have links coming in to that page that are all relevant, that page is gonna rank higher. That being said, don’t just add links for the sake of adding links. That’ll actually hurt you. It really needs to be relevant and supporting content to make sense. Tip nine add a link to your main site navigation to that page. So if you really wanna rank for that page, you wanna put that in your main navigation because Google’s smart enough to know when they crawl your website and look at your main navigation, your main navigation is basically declaring what your most important pages are.
So if this page is as important to you to rank high for, you need to tell Google that and your users that by adding it to your main site navigation. Now it doesn’t need to be a main item on the navigation, it can be in a drop-down menu or even a drop-down and a fly-out menu. But you need a way to get to it from the main navigation as opposed to something like just a site map or a footer link.
Those aren’t going to be as powerful. And tip 10 is to drive paid traffic and social traffic to those pages. So do some ads on Google for that top keyword. Run some paid ads. Also do some re-targeting to that page with relevant banners and run some social media ads. This is social proof to the page. When Google sees that you have all of this great content that’s really built and designed in a nice way for users to gain value out of the page about that particular topic and you update it frequently and then it’s also receiving traffic from other sources both organically and via paid and from social, it’s gonna really look like and truly be a very powerful page in the world when it comes to that keyword and you can rank number one for it if you do those things right.
So thanks for watching. Hopefully these 10 tips will help you better optimize your site and your pages to rank for specific keywords. Just remember one keyword, one page, one topic, stay focused on that one thing. Don’t try to rank a page for multiple keywords. Just pick one and really build value about that. If you do that, you’re gonna be successful over time. Thanks for watching. If you like it, like it, share it, follow us for more content like this in the future and your can also text marketing to 3-9-9-7-0 to get weekly tips sent via text message. .